A business card is usually a piece of paper containing the name, address, and contact information of the person giving the card. Information contained on this piece of paper also includes the business name or the company affiliations of the giver. Business cards are now seen as a means of advertisement or marketing. This allows previous customers to easily recall a company and do business with them again. Because of this, employees of companies, especially marketing executives, look for a means to be able to produce business cards that are professional and eye-catching at a reasonable price. This need for business cards brought about a new category of printing, which is business card printing. Companies typically want uniform business cards for their employees. These business cards contain the company's logo along with the company motto. At first, business cards were printed in black and white. But as the business world dominated people's lives, the demand for business cards grew, resulting in color printing. Alongside this development in business card printing was the emergence of more sophisticated designs, graphics, and styles for business cards. Business cards are typically printed on a 1/8 size of print paper. People who want their own business cards can now choose to have a colored business card with a full-color back or a colored print with a back in black and white. The development of digital printing greatly improved the quality of prints. The coating added to business cards, which leaves a shiny finish, is another improvement in business card printing. The developments in business card printing, however, have resulted in several setbacks. For example, there has been a growing number of fraud cases wherein customers are duped into believing the authenticity of a company's business because of the good quality of business cards given to them. |
