Recently, the topic of wow-ing clients and patients came up a lot with my own private coaching clients. Many of those whove attended my Client Attraction seminars have heard me recommend the book Raving Fans by Ken Blanchard. Its about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.

Ive also been recommending Seth Godins book, Purple Cow: Transform Your Business by Being Remarkable. If youve yet to read it, the book is about having your business stand out and be SO remarkable that clients and the general public cant stop talking about you (hint, hint, this attracts lots of new clients).

Heres the book description from www.Amazon.com:

Cows, after youve seen one, or two, or ten, are boring. A Purple Cow, though . . . now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuffa lot of brown cowsbut you can bet they wont forget a Purple Cow. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Its a manifesto for marketers who want to help create products that are worth marketing in the first place.

OK, youre probably saying Thats great Fabienne, but what about MY business? Heres a client example: A real estate client in Manhattan was looking to stand out of the New York real estate marketplace (there are literally hundreds and hundreds of real estate brokers in New York). We came up with a list of ways to Purple Cow her business so her clients and others would start talking about her services to anyone and everyone they could. Heres what we came up with. (Note: Some of these ideas she is able to implement right away. Some will have to wait a few months or a couple of years until finances can allow. Either way, theyre a great example to get YOU started on making your own Purple Cow list.)

• Having a chauffeured Lincoln Towncar take home buyers from property to property.
• Providing a hot lunch or gourmet sandwiches in the car at lunchtime.
• Bringing a basket of wine and cheese in the early evening.
• When finances allow it, drive her clients around in a vintage Rolls Royce.

Now tell me, what other New York City real estate broker does this? None that Ive heard ofuntil now. But you better believe that if she starts doing this, people will start talking and want to work with her exclusively.

Your Assignment:

Your turn to think about how you could Purple-Cow your business to attract lots of new clients and referrals, simply by being remarkable. This will bring a huge (and even unfair) advantage to you in your Client Attraction efforts.

Schedule some quiet time to think about how you could make your business so unusual and so what-the-client-always-wanted that clients and prospects cant help but talk about you, recommend you, and want to work with you.

Go crazy, go nuts. Dont stay with what seems safe or affordable. Its just an assignment and I want you to have fun with it. Talk to your friends about it. Look around and see what other industries are doing that seems over the top and very cool. Take some time with this over the next week or two. Write it all down on a sheet of paper. Once youve written it down, look at the things that are realistic to do right now, and those that you would save until later. Then do it.

If youre ready to take a no-excuses approach to getting lots of clients, youll definitely want to check out The Client Attraction Home Study System. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com Youll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

2006 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson

Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.

Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System?, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.

Fabienne is also the celebrated author of the Client Attraction Home Study System? entitled “How to attract ALL the clients you need” and “The Secrets of Networkers".

Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.

Her high-energy, cut-to-the-chase style keeps her audiences literally spellbound and taking copious notes. Fabienne’s motto about filling one’s practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who’ve never had real success in attracting clients to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.

She is a well known and respected expert on marketing for small businesses and speaks nationally to audiences whose members are looking for more clients, in record time, every time.