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Want to learn how to make money on the stock market while driving to work? Or find out how to get into the college of your choice while roller blading? Or even hear about the latest trends in home decorating while preparing dinner?
Believe it or not, all of that information is just a click away.
In the past, people spent hours at their computers, or even worse, went to the library for their research and then sorted through mountains of data. But today, that same information can be obtained in a fraction of the time because you can listen to it when it's convenient for you!
Where do the web savvy turn for the latest information?
Savvy surfers are getting the answers they need by subscribing to podcasts 'web feeds of audio or video files in their areas of interest. Best of all you don't need an iPod or MP3 player. You can subscribe and listen to your programs on any computer with Internet access. Podcasts are communication vehicles of convenience and they are changing our lives.
Podcasting, also called audioblogging, became mainstream back in 2004. Some of the most notable files shared with the world that year were recorded during the Democratic National Convention in Boston.
Today, individuals are using podcasts to discover new ideas; college students can play back the lectures they missed; and musicians are performing for the world. So it's not surprising that businesses are beginning to create and distribute podcasts to deliver their companies' messages in this most convenient method. The so-called 'Internet marketing tool of the future' is already here today.
'A variety of different podcasts are being created, including placing advertisements in podcasts, offering subscriptions to individual shows, and in some cases, getting podcasters to produce shows devoted to specific products much like the early days of radio,' says Lou DelMonte of TMA E-Marketing, one of the largest Internet marketing companies in the upper Midwest.
'There are numerous ways to incorporate podcasts into your business communications. Use them as advertising, record live business events like grand openings, guest speakers, or stockholder meetings, or even create a podcast press release. TMA E-Marketing will also promote your podcasts via directory postings and via specific podcast search engines. You can also distribute your podcasts in e-mails, and incorporate them in company newsletters to give you just a few ideas,' continues DelMonte.
Todd Imholte, president of Environmental Graphics in Hopkins, Minn., recently produced a podcast in TMA E-Marketing's iBiz Radio state-of-the-art podcast studio. 'We sell wall murals, and TMA E-Marketing helped us put together a podcast that positions us as experts in the industry,' says Imholte.
In Environmental Graphics' podcast, entitled, 'Hot New Home D'cor Trends,' Imholte is interviewed by iBiz Radio's Connie Krauth. She asks him about design and color trends for spring. Imholte quotes the home-decorating experts, discusses the hottest trend of personalization, and explains how wall murals have the ability to transform any room.
Once they finished the interview, the podcast was posted on the Internet where it is accessible to millions of people around the world through various search engines and directories. 'Podcasting was really a no-brainer for us,' says Imholte, 'Think about it. We're getting international exposure for a fraction of the price of a radio commercial. You can't beat that!' |
| Author: Lynn Floyd |
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Author Bio:
To learn more about podcasting and other Internet marketing techniques, and how they can revolutionize your business, call toll free at (866) 312-2441, log on to www.tmaemarketing.com. - ARA |
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